Soccer story
Soccer taught me something about brand loyalty.
In Dublin, I watched a stadium’s payment systems fail during a major event.
Instead of telling fans to deal with it, they started giving away food and beer.
The reasoning was simple: keeping supporters happy mattered more than maximizing revenue.
It was a reminder that the strongest brands don’t treat people like transactions.
They treat them like communities.
The 2026 World Cup is coming to America. It will be interesting to see what we learn.
Full article below.