ep 8

In Episode 8 of F'nAround, we learn about the SEED Incubator Program and the promises that came with it. Live now!

SEED, launched by Cresco Labs in 2019, was marketed as an initiative to support social equity applicants in the Illinois cannabis market—providing resources, mentorship, and technical assistance. But here’s the alleged twist: those checks handed out to help applicants apply for licenses didn’t come from Cresco. They came from the Illinois Department of Financial and Professional Regulation (IDFPR).

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As Alan Moore wrote in Watchmen:
"Who watches the watchmen? The answer, my friend, is you. None of you understand. I'm not locked in here with you. You're locked in here with me."

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This revelation raises critical questions:
Was SEED truly about empowering social equity, or was it a marketing maneuver?
How should corporate and regulatory entities work together—or separately—in the name of equity?
And most importantly, what does this mean for applicants who trusted the program?

We don’t just ask the questions; we dive deep into learning on this episode of F'nAround. If you care about transparency, accountability, and equity in the cannabis industry, this is an episode for you.

Let’s spark a conversation about what real social equity looks like in cannabis and who’s footing the bill when corporations make big promises. Tune in now, because the truth matters.

Listen to Episode 8: fnaround.com

Let’s build an industry that’s as honest as it is innovative.