Muha Meds
Muha Meds Brought the Renegade and the Party to SESO
There are vendors at festivals, there are sponsors at festivals, and then there are the tents you keep somehow finding yourself back at because every single time you walk past, something is happening.
At Summer’s End Smokeout, the Muha Meds tents were definitely the third kind.
We originally heard there was a renegade going down over at the @michigan.muha setup, and naturally, when F’nAround hears the word “renegade,” we have a professional obligation to investigate. At least that’s what we’re calling it.
That investigation introduced us to Miss Muha, @v3.2g.4l, who could not have been nicer to us from the moment we stopped by. She welcomed us into what Muha Meds had going on, showed us around, talked with us, let us check out some of the products, and made the entire interaction feel less like walking into a corporate activation and more like walking into a party where somebody was genuinely happy you showed up.
And that really became our impression of Muha Meds throughout SESO.
Every time we passed their tents, the people working them actually looked like they wanted to be there.
That sounds like a small thing. Spend enough time covering festivals and you realize it absolutely isn’t.
Four-day events are long. People get tired. Vendors are working while everybody else is partying. By the end of a festival, you can usually tell who has been counting down the hours until they can pack up and go home.
That wasn’t the energy coming from Muha.
Every time we came across their setup, there seemed to be music playing, people hanging around, somebody laughing, products being checked out, and the Muha crew enjoying the same SESO atmosphere as everybody around them. Instead of feeling separated from the festival behind a vendor table, they felt like they had built their own little extension of the festival.
And they definitely made sure we got the full experience.
We got to try some products, they hooked us up with Hot Knives, and somewhere along the way we got a GIANT taste of some Habibi. If the assignment was supposed to be simply stopping by and seeing what the renegade was about, we may have become slightly more involved in the investigation than originally anticipated.
For journalism, obviously.
We also met DJs @blazing_panda and @lordvibee, who helped provide the soundtrack and energy around the setup. That combination of music, people, products and personalities was what made the Muha tents memorable. It wasn’t simply, “Here’s our logo, here’s our product, thanks for stopping.”
They created a place people actually wanted to hang around.
That matters at an event like Summer’s End Smokeout because SESO itself doesn’t feel like a giant commercial production. One of the things we loved most about the festival was how naturally the artists, vendors, cannabis brands, attendees and organizers seemed to blend together. Everyone was participating in the same weekend rather than existing in separate little corporate bubbles.
Muha Meds fit that environment perfectly.
What stood out most wasn’t any single product or giveaway. It was the personality behind the brand.
Miss Muha was genuinely welcoming and fun to be around. The people at the tents seemed genuinely happy. The DJs were having fun. The people stopping by were having fun. And every time we encountered Muha throughout the weekend, that same energy seemed to still be there.
They made the company itself feel like a party.
That’s actually a difficult thing for a brand to pull off.
Anybody can build a colorful tent. Anybody can bring promotional products to a festival. Anybody can hire DJs or put a giant logo somewhere people will see it. But you can’t manufacture genuine enthusiasm very easily. When the people representing a company look like they’re having as much fun as the people attending the festival, it changes how you experience the brand.
Instead of feeling like you’re being marketed to, you feel like you’ve been invited over.
That’s what Muha Meds accomplished for us at SESO.
We heard there was a renegade happening, went over to see what all the noise was about, met Miss Muha, met @blazing_panda and @lordvibee, checked out what Muha Meds brought with them, enjoyed some samples, got introduced to Hot Knives, encountered Habibi in a rather large way, and walked away understanding exactly why their tents seemed to constantly have energy around them.
We came looking for the renegade.
We may have enjoyed the investigation.
Quite a bit.
And if Muha Meds was trying to make sure people left Summer’s End Smokeout remembering not only their products but the people and personality behind the name, mission accomplished.
Because when we think back on their setup at SESO, we don’t just remember a cannabis tent.
We remember the party.
Here’s the video:
https://www.instagram.com/reel/DcLjWD5oGBo/?igsh=MTYzZ2UwcmM5emZuOQ==
Muha Meds describes itself as a cannabis brand focused on small-batch, terpene-forward and lab-verified products. Its current lineup includes 510 cartridges, all-in-one vapes, flower, infused pre-rolls, concentrates, and gummies. Its concentrate lineup includes hash rosin and piatella, with strains such as Alien OG, Honey Banana, Pink Lemonade and Super Boof.
One interesting feature worth mentioning is their Muha Members system. Consumers can scan products to authenticate them, earn points and access rewards; Muha says its membership platform has more than 850,000 members and 2 million+ verified scans.
